Blog, Day 4 – 4 elements for 4 corners of Europe

We started Thursday with marketing presentation. The principles of marketing, how to use it and what kind of marketing possibilities exist. After the theoretical part we had a presentation that was held by a Tin Kruhak from Urban Youth. He presented us how to use marketing by his own marketing project for computer company Toshiba. From the initial idea to the final marketing strategy, from videos to billboards. Opportunities are wast and interesting. The second presentation was about guerrilla marketing and the tools which are used in non conventional method of marketing. After lunch we had a workshop in which we had to implement ideas and make a whole marketing campaign for our product. At the presentation of the products we had a lot of fun, exchanging ideas and learning new stuff. In the evening was polish intercultural night. Starting with the history of Poland and famous sportsmen, we ended with polish food and drinks.

Matko Mavracic, a Croatian participant